Fans of the Irish whiskey can personally fill a bottle of Jameson Select Reserve Cask Strength Black Barrel from a live bourbon cask. Visitors can then personalise the label by hand with their name, the date and the whiskey’s cask number and ABV, before logging their personal details in a "Bottle Your Own" ledger, becoming a part of the Jameson legend.
The newest member of the Jameson family, Select Reserve Black Barrel is a blend of rich, Single Pot Still Irish Whiskey and a rare small batch grain whiskey, which is triple distilled in small quantities just once per year. The expression is available at its natural cask strength for the first time and exclusively through the Bottle Your Own facilities at the Old Jameson Distillery, Dublin, and the Jameson Experience Midleton in Cork at the cost of €100 per 70cl.
The original release of Black Barrel came with a RRP of €45 and this is obviously a mark up of €55 but for me I think this is fine idea and one that will surely prosper year on year. I've no doubt that demand will be high and this offers fans of Irish whiskey, who happen to be in Ireland for a quick visit, the chance to take home something truly special and personal to themselves.
I might just get a bottle myself very soon.
Until next time,